Advertisements: Introduction

   We are bombarded with advertisements on a daily basis. Whether we are watching television, reading a magazine, or are simply driving down the street, we regularly see advertisements. Yes, at the face of things it seems as though corporations are simply trying to market their products, however, the messages seen in advertisements have far greater meanings than simple marketing. In order to find these meanings we need to look beyond the surface, and deconstruct what is constructed. In other words, we need to look for the strange in the familiar. Over the course of this blog, we will look into a few of the various phenomenon including gender stereotypes, and hegemonic masculinity. These events are expressed beneath the marketing in advertisements. It is important to note that advertisements are not simply expressions about products, they are expressions about society and the culture it exemplifies.